This program aims to help businesses create, maintain and enhance long-term relationships with its customers.
This highly interactive workshop will enable participants to:
Explain what relationship marketing is and how it differs, yet complements traditional marketing
Identify the levels of relationship with customers, the benefits of relationship marketing and the barriers to relationship marketing
Apply strategies to acquire, retain and build loyal customers
The workshop is ideal for professionals who are in the sales and marketing industry. Those who are from other business functions (e.g. operations, business development, finance, HR, etc) who wish to understand and integrate relationship marketing to their respective departments are highly encouraged to attend.
More specifically, this hands-on workshop will cover the following topics:
What is relationship marketing?
Relationship marketing vs traditional marketing
Levels of relationships with customers
Customers’ lifetime value
Customer acquisition
Customer retention
Customer loyalty
Customer referral generation
Complaint management system
Benefits of relationship marketing
Barriers to relationship marketing
*Program fee is Php 5,900 + VAT
Sep 30 - 30, 2019
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