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₱ 6,200.00
Create an Impactful Online Brand Image: Ensure a Connection with your Target Audience
Why join the workshop?
This program will cover the importance of translating the Brand’s Core Creative Idea (CCI) on different online platforms as a foundation in creating effective digital marketing campaigns.
Note: Brand’s Core Creative Idea is sometimes referred to as Core Brand Idea (the sum of your company’s values, philosophy, essence that inspires you to deliver your customers’ needs)
Objectives:
The objective of this program is to allow companies to translate the Brand’s Vision and Mission, and Core Creative Idea on different digital platforms, by creating effective digital campaigns through a monthly/quarterly content plan. The efficacy will be measured depending on the objective of each campaign, whether it be Reach, Engagement, Leads or E-commerce Sales.
Who Should Attend:
The workshop is ideal for marketing professionals specifically who handle brand management, advertisements, social media initiatives, etc. SME owners and managers are also encouraged to attend the program.
Outline:
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Digital Branding: Translating your company’s vision and mission via online platforms
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2019 Digital Recap - 2019 statistics of Philippines’ digital landscape
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Online target market - Reviewing the profile of PH’s target market, their behavior, how and when is the best time to launch a campaign
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Strategy on a page - parameters to consider when assessing your brand, and creating an effective online strategy structure
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Reassessing your company’s core creative idea:
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Vision and mission refresh
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How to apply translate an online brand refresh
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Telling a story using your Core Creative Idea
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Creating Effective Digital Marketing Strategies
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Objectives of different online platforms: a side by side comparison: strengths and weaknesses of Facebook, Instagram, Youtube, Google Search, Twitter, Bots
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Best practices for Digital Ads - tips on how to capture your audience’s limited attention
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Crafting an efficient content plan that complements online and offline initiatives
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Driving quality leads to your online platforms through a seamless customer experience
*Program fee is PHP 6,200 + VAT
Course Schedule:
May 13 - 13, 2012
Dec 14, 2019
Nov 26, 2020
Nov 26, 2020
Jun 15, 2021
William Lilly William Lilly Oct 17, 2022
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