This program will cover the importance of translating the Brand’s Core Creative Idea (CCI) on different online platforms as a foundation in creating effective digital marketing campaigns.
Note: Brand’s Core Creative Idea is sometimes referred to as Core Brand Idea (the sum of your company’s values, philosophy, essence that inspires you to deliver your customers’ needs)
The objective of this program is to allow companies to translate the Brand’s Vision and Mission, and Core Creative Idea on different digital platforms, by creating effective digital campaigns through a monthly/quarterly content plan. The efficacy will be measured depending on the objective of each campaign, whether it be Reach, Engagement, Leads or E-commerce Sales.
The workshop is ideal for marketing professionals specifically who handle brand management, advertisements, social media initiatives, etc. SME owners and managers are also encouraged to attend the program.
Digital Branding: Translating your company’s vision and mission via online platforms
2019 Digital Recap - 2019 statistics of Philippines’ digital landscape
Online target market - Reviewing the profile of PH’s target market, their behavior, how and when is the best time to launch a campaign
Strategy on a page - parameters to consider when assessing your brand, and creating an effective online strategy structure
Reassessing your company’s core creative idea:
Vision and mission refresh
How to apply translate an online brand refresh
Telling a story using your Core Creative Idea
Creating Effective Digital Marketing Strategies
Objectives of different online platforms: a side by side comparison: strengths and weaknesses of Facebook, Instagram, Youtube, Google Search, Twitter, Bots
Best practices for Digital Ads - tips on how to capture your audience’s limited attention
Crafting an efficient content plan that complements online and offline initiatives
Driving quality leads to your online platforms through a seamless customer experience
*Program fee is PHP 6,200 + VAT
May 13 - 13, 2012
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