Inquirer Academy

₱ 6,720.00

Crisis Communication in the New Normal: Best Practices on How to Prepare, Handle and Recover from a Social Media Crisis

Why join the workshop?

What would be an organization’s worst nightmare? A good candidate for this dubious honour might be to see your reputation, carefully built over many years, destroyed in just one day because of an inadvertent accident or incident resulting in major customer dissatisfaction - or worse, like physical injury or damage to property.

Here, it is not just the situation itself that is the problem, but also how the public will perceive it and your business during and after the crisis. Many organizations believe that with less or no talk at all, less mistakes could be committed, but does this still hold true in today’s hyper-connected and share-happy world?

The ability to respond to traditional and social media in times of crisis is an invaluable skill that every organization must always have at the ready, and this workshop will give participants an appreciation and understanding of the importance of communication among important players of the organization, as well as to the public, in times of crisis.

Objectives:

Benefits to participants of this workshop, and their organizations:

Learn how to protect your company/brand reputation, integrity and credibility
Practice how to effectively communicate and respond to media during crises
Gather best practices on how to prepare, handle, and recover from a crisis

Who Should Attend:

This hands-on workshop is ideal for entrepreneurs, PR practitioners, corporate and public affairs practitioners, as well as marketing and communications professionals. Representatives of politicians and celebrities, and people assigned to represent an organisation or advocacy, will also find this workshop highly beneficial.

Outline:

The highly-interactive workshop will follow a specific flight plan:

How to prepare for a crisis
Changes in how we manage a crisis due to social media in the new normal
Case studies
Crisis workshop / drafting of strategy and official statement
Simulation workshop
Critique and feedback

Program schedule:

Day 1: 9:00am-11:30am & 2:00pm-4:30pm

Day 2: 9:00am-12:00nn

Program fee:

Php 6,720 (Php 6,000 plus 12% VAT)

Course Schedule:

Mar 15 - 16, 2021

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