Severity: 8192
Message: Return type of CI_Session_files_driver::open($save_path, $name) should either be compatible with SessionHandlerInterface::open(string $path, string $name): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 132
Backtrace:
File: /home/k35euu4ok03e/public_html/iacademy/application/controllers/Home.php
Line: 6
Function: __construct
File: /home/k35euu4ok03e/public_html/iacademy/index.php
Line: 293
Function: require_once
Severity: 8192
Message: Return type of CI_Session_files_driver::close() should either be compatible with SessionHandlerInterface::close(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 292
Backtrace:
File: /home/k35euu4ok03e/public_html/iacademy/application/controllers/Home.php
Line: 6
Function: __construct
File: /home/k35euu4ok03e/public_html/iacademy/index.php
Line: 293
Function: require_once
Severity: 8192
Message: Return type of CI_Session_files_driver::read($session_id) should either be compatible with SessionHandlerInterface::read(string $id): string|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 166
Backtrace:
File: /home/k35euu4ok03e/public_html/iacademy/application/controllers/Home.php
Line: 6
Function: __construct
File: /home/k35euu4ok03e/public_html/iacademy/index.php
Line: 293
Function: require_once
Severity: 8192
Message: Return type of CI_Session_files_driver::write($session_id, $session_data) should either be compatible with SessionHandlerInterface::write(string $id, string $data): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 235
Backtrace:
File: /home/k35euu4ok03e/public_html/iacademy/application/controllers/Home.php
Line: 6
Function: __construct
File: /home/k35euu4ok03e/public_html/iacademy/index.php
Line: 293
Function: require_once
Severity: 8192
Message: Return type of CI_Session_files_driver::destroy($session_id) should either be compatible with SessionHandlerInterface::destroy(string $id): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 315
Backtrace:
File: /home/k35euu4ok03e/public_html/iacademy/application/controllers/Home.php
Line: 6
Function: __construct
File: /home/k35euu4ok03e/public_html/iacademy/index.php
Line: 293
Function: require_once
Severity: 8192
Message: Return type of CI_Session_files_driver::gc($maxlifetime) should either be compatible with SessionHandlerInterface::gc(int $max_lifetime): int|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 356
Backtrace:
File: /home/k35euu4ok03e/public_html/iacademy/application/controllers/Home.php
Line: 6
Function: __construct
File: /home/k35euu4ok03e/public_html/iacademy/index.php
Line: 293
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 282
Backtrace:
File: /home/k35euu4ok03e/public_html/iacademy/application/controllers/Home.php
Line: 6
Function: __construct
File: /home/k35euu4ok03e/public_html/iacademy/index.php
Line: 293
Function: require_once
Severity: Warning
Message: session_set_cookie_params(): Session cookie parameters cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 294
Backtrace:
File: /home/k35euu4ok03e/public_html/iacademy/application/controllers/Home.php
Line: 6
Function: __construct
File: /home/k35euu4ok03e/public_html/iacademy/index.php
Line: 293
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 304
Backtrace:
File: /home/k35euu4ok03e/public_html/iacademy/application/controllers/Home.php
Line: 6
Function: __construct
File: /home/k35euu4ok03e/public_html/iacademy/index.php
Line: 293
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 314
Backtrace:
File: /home/k35euu4ok03e/public_html/iacademy/application/controllers/Home.php
Line: 6
Function: __construct
File: /home/k35euu4ok03e/public_html/iacademy/index.php
Line: 293
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 315
Backtrace:
File: /home/k35euu4ok03e/public_html/iacademy/application/controllers/Home.php
Line: 6
Function: __construct
File: /home/k35euu4ok03e/public_html/iacademy/index.php
Line: 293
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 316
Backtrace:
File: /home/k35euu4ok03e/public_html/iacademy/application/controllers/Home.php
Line: 6
Function: __construct
File: /home/k35euu4ok03e/public_html/iacademy/index.php
Line: 293
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 317
Backtrace:
File: /home/k35euu4ok03e/public_html/iacademy/application/controllers/Home.php
Line: 6
Function: __construct
File: /home/k35euu4ok03e/public_html/iacademy/index.php
Line: 293
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 375
Backtrace:
File: /home/k35euu4ok03e/public_html/iacademy/application/controllers/Home.php
Line: 6
Function: __construct
File: /home/k35euu4ok03e/public_html/iacademy/index.php
Line: 293
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: drivers/Session_files_driver.php
Line Number: 108
Backtrace:
File: /home/k35euu4ok03e/public_html/iacademy/application/controllers/Home.php
Line: 6
Function: __construct
File: /home/k35euu4ok03e/public_html/iacademy/index.php
Line: 293
Function: require_once
Severity: Warning
Message: session_set_save_handler(): Session save handler cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 110
Backtrace:
File: /home/k35euu4ok03e/public_html/iacademy/application/controllers/Home.php
Line: 6
Function: __construct
File: /home/k35euu4ok03e/public_html/iacademy/index.php
Line: 293
Function: require_once
Severity: Warning
Message: session_start(): Session cannot be started after headers have already been sent
Filename: Session/Session.php
Line Number: 143
Backtrace:
File: /home/k35euu4ok03e/public_html/iacademy/application/controllers/Home.php
Line: 6
Function: __construct
File: /home/k35euu4ok03e/public_html/iacademy/index.php
Line: 293
Function: require_once
Social media and its impact on today’s businesses can’t be overstated. But devising a strategic response to this disruptive technology/communication channel has proven tricky to many.
We consulted with JV Rufino, Director for Mobile and Social of the Inquirer Group, for some of his thoughts for anyone who wishes to be more active on social media.
It’s important to ask first: why do you want to get on social media? It’s easy to get on the bandwagon and get on social media because everyone is doing it. But if you aren’t clear about your objectives you can’t properly evaluate your efforts and you may end spending a lot of resources without a lot to show for it.
If, on the other hand, your objective is thought leadership and projection then message crafting and communication plans are important.
Regardless of objective, setting the right tone on social is critical and that is tied intrinsically to your brand. Can your brand pull off a youthful, irreverent tone? Or will doing so come across as “daddy dancing” (a middle-aged guy trying to be hip by letting loose on the dance floor and only succeeding in looking ridiculous).
What’s your team’s skill set? Having a social media account doesn’t make you a social media expert anymore than having a camera makes you a professional photographer.
Regardless of your objective, it is important to have a good working knowledge of how to optimize posts (what to post, when to post it and who to post it to).
It’s tempting to hand control of your accounts to the young guy in the office who posts a lot on social media but is it worth the fallout if he posts on off-brand message or commits the all-too-common mistake of posting a personal post on your official accounts?
How prepared are you to deal with backlash? Social media isn’t a controlled environment. It’s a big room where a lot of conversations are happening. Not all those conversations will go your way.
Your team has to learn to deal with that by amplifying the conversations that do go your way and constructively engaging in those conversations that don’t.
Rufino will hold a workshop with Inquirer Academy titled “Digital Marketing Toolbox” that will help supervisors and managers with marketing experience leverage their skills in the digital world. The first module will be “Using the paid, owned and earned model: Apply these to search, social media and mobile,” which will be held on April 28.
The other modules will be about mobile marketing and native advertising.